We Still Don’t Believe How Much Things Cost
Deodorant was what changed Rob Cooper’s mind about the economy. After paying under $4 for his signature Old Spice Stronger Swagger for a decade, the 49-year-old was shocked last year to see it priced at $7.99. “My brain just cannot rationalize paying twice as much,” says Cooper, the Ambler, Pa.-based financial officer of a retail […]
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